Content & Social Media Creator

About The Role:

Content & Social Media Creator play an important role in managing and growing our digital presence across multiple platforms. This role is responsible for end-to-end content creation, social media management, and campaign execution, while ensuring consistent brand messaging both online and offline.

Key Responsibilities:

1. Content Creation & Management

• Develop engaging content for Instagram, TikTok, LinkedIn, Facebook, and YouTube (captions, posts, Reels, Stories, videos)
• Create written content such as blog articles, email newsletters, and website updates
• Design visuals and edit short-form videos using tools like Canva, Adobe, or CapCut
• Produce offline marketing materials including brochures, flyers, signages, and presentation decks
• Plan and manage a content calendar aligned with campaigns, launches, and events
• Ensure all content aligns with brand tone, voice, and visual identity

2. Social Media Management & Growth

• Schedule and publish content across platforms
• Monitor social media trends and platform updates to optimise performance
• Manage audience engagement (comments, messages, interactions) professionally and promptly
• Conduct content testing (e.g. video vs static) to improve reach and engagement

3. Campaign Execution

• Work closely with internal teams and external partners to execute marketing campaigns
• Develop clear and engaging copy for ads, promotions, and events
• Support influencer collaborations and user-generated content initiatives
• Ensure consistency across all marketing channels

4. Event & On-Ground Support

• Support company events, launches, and community activities
• Be on-site when required to manage content and brand presence
• Capture real-time content during events (photos, videos, live updates)
• Ensure event materials and branding are properly executed

5. Analytics & Reporting

• Track performance metrics (engagement, reach, conversions) using analytics tools
• Monitor effectiveness of campaigns and content strategies
• Prepare monthly reports with insights and improvement recommendations
• Continuously optimise content based on data and trends

6. Brand Consistency & Innovation

• Maintain consistent branding across all platforms and materials
• Propose and test new content ideas to keep the brand relevant and engaging

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, Digital Media or a related field

Experience & Skills:

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field
• 2–3 years of experience in social media, content creation, or digital marketing
• Proven experience managing and growing social media platforms
• Familiarity with social media tools and analytics platforms
• Basic skills in graphic design (e.g. Canva, Adobe)
• Basic video editing skills (e.g. CapCut, Premiere Pro)
• Good communication and teamwork skills
• Able to manage multiple tasks and meet deadlines in a fast-paced environment
• Experience with paid ads (Meta, LinkedIn) is an advantage
• Basic photography skills for event and on-site content are a plus

** This role may have travel requirement but up upon Management’s requirement.